Social Media
While at iTrustCapital, I wrote captions, image/graphic copy, and all other copy associated with social media.
Rollover October
I wrote all copy associated with this month-long campaign, designed to convert new or existing clients’ old retirement accounts into rollovers to iTrustCapital. The campaign was thought up, managed and named by me. The team I was managing completed all campaign assets in less than two weeks! Below, you’ll find some highlights from the social side of the campaign.
General Social Posts/Ads
Every social advertiser needs their bread-and-butter posts—those daily one-offs that you can use anywhere. Here are some prime examples of a few that I wrote for iTrustCapital. These were used on Instagram & Facebook, LinkedIn, and sometimes Twitter.
My Story Social Posts/Ads
For the My Story campaign that iTrustCapital ran, the social media ads were revamped to be testimonial-driven. Rather than creating original copy, I sorted through nearly 7 hours of raw footage for the best quotes to use in our marketing.
Highlights
Some of my older stuff for iTrustCapital that was loads of fun to work on.